TRENDS IN AGING. Gain marketing knowledge of social, economic and health patterns in the over-65-population.

PRINCIPLES OF AGING. Key facts regarding age-related physiologic and psychologic changes to strengthen your approach to seniors.

SOCIAL ASPECTS OF AGING. Improve business relationships with seniors by understanding age-related changes and social interaction.

ALZHEIMER'S AND DEMENTIA. Learn to distinguish forgetfulness from dementia. Understand the social, financial and family consequences of Alzheimer's disease.

CHRONIC ILLNESS IN SENIORS. Promote longevity and client independence through knowledge of common health challenges and breakthrough treatments.

FINANCIAL PLANNING. Explore retirement issues and measures to manage retirement income.

ESTATE PLANNING. Become familiar with estate taxation, probate trusts and tax-advantaged charitable giving.

SOCIAL SECURITY. Understand the programs that help seniors get the fullest possible financial benefits.

END-OF-LIFE PLANNING. Develop knowledge of palliative care and advance directives that can offer seniors peace of mind and a measure of control when death occurs.

SENIOR SPIRITUALITY. Enhance senior relationships by understanding their patterns of religious involvement.

MEDICAID PLANNING. Understand this essential safety net for seniors with limited financial resources.

TAX PLANNING. Learn how tax strategies can help seniors protect their assets and maximize their spendable income.

SENIOR HOUSING. Explore and understand the full range of housing options available to seniors.

LONG-TERM CARE. Protect senior clients by awareness of the potential need for long-term care and the risk reduction offered by long-term care insurance.

RESOURCES FOR SENIORS. Build a powerful network.

MARKETING TO SENIORS. Develop leads and design materials sensitive to the senior population.

Meet some of the faculty behind our world-class senior advice